Depression Awareness Ad is a conceptual campaign focused on raising awareness and encouraging conversation around mental health. The design is meant to feel impactful yet remain clear and approachable, conveying the weight of the message without overwhelming the viewer.
I used my own photography as the foundation of the design, along with strong contrast, typography, and composition to guide attention and create an emotional response while keeping the message respectful. This project focuses on using design to communicate something meaningful and connect with people on a deeper level.
